AbitibiBowater, a global company, has been linked with Save the Children since 1987 and has now reached a seven-figure donation mark.

A recycling programme by the firm means that for every tonne of recyclables collected, £1 is donated to the children's cause.

Ron Humphreys, managing director of AbitibiBowater Recycling Europe, said: "Charity begins at home we're told. More specifically, we've demonstrated that it starts at the kerbside and that recycling really does pay."

"This is a win-win situation. Firstly for those local authorities who are part of the scheme and have seen their tonnages improve and their recycling rates increase as a result and for local residents who recycle, delivering a tangible benefit to the environment, while raising money for a renowned international charity.

"And, of course, to Save the Children, who are better off to the tune of more than £1 million."

The scheme has gone from strength to strength since its first year and now the average collection per year now stands at £100,000.

"This partnership between Save the Children and AbitibiBowater has enabled us to fund vital projects in the UK and around the world," said Jasmine Whitbread, the charity's chief executive.

AbitibiBowater works with more than 100 local authorities as well as operating a network of 5,500 paper banks.

Ms Whitbread said: "Save the Children is working flat out and with the support of companies like AbitibiBowater, we can make further and faster changes.

"We are also particularly pleased that this money has been raised at the same time as encouraging the public to recycle, because we must ensure we are creating a sustainable future for children."